This is a desktop analytical product which is visually appealing (Ajax) and easy to use. Rittman wrote a good article comparing this with Oracle's Essbase http://www.rittmanmead.com/2009/08/15/a-quik-look-at-qlikview/
Key Highlights
1. It is meant for desktop.
2. It does in memory computation. It compresses data so a 1 GB essbase database is 4 MB in qlickview.
3. Visualization is intuitive and allows user to dig into areas which he/she wants to.
So, which BI tool will this get integrated with in the future?
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